The Cinderella Syndrome

Saturday, August 15th, 2009 @ 3:04 am | How Not To Paint

On her blog someone makes mention of the Cinderella Syndrome, which goes as follows:

As long as artists believe in the myth of the superheroes (gallery people – MJ) as judge and jury, they will not have domain of the universal house. The mythical dealer would prefer to be indemnified of even the greatest work, no matter how talented this person is, even if they prove to be the new Leonardo, precisely because of this fantastical responsibility

Leonardo with no gallery, no money and (most importantly) no influential connections and no proof of any kind of extensive marketing or promotions apropos for the exclusive NYC market – such cannot exist. This does not need debate: it is common sense! You cannot travel to the moon on a bicycle.

I don’t know about the bike but the condition for an exhibition is that the artist pays the gallery $3000 per exhibition, the gallery taking 50% of the sales revenues. I’d like to see Cinderella go to the ball with $3000 in order to dance with the prince.

The exclusive art market, huh? On the same blog the lady laments about the art market being about money only, with only a small number of galleries actually making any money on art. "The great art works of our time will never be seen!!!!!"

Perhaps because our superheroes would rather be indemnified? Or am I being sarcastic?

In any case, her hubby is a financial big shot (mortgages) so their gallery has "upfront financing".

What I learned is that most galleries in fact operate in the margins themselves. They have their gallery at a hot venue and their upfront financing, but no art and no sales. Oops!

Oh yeah, I have a new painting at

One Response to “The Cinderella Syndrome”

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